Search

Search

Top suggestions

    Cutting & Trimming Tools

    Electrical Styling

    Brushes & Combs

    Styling Accessories

    Skin Care

    Spa & Body

    Shaving Products

    Waxing Products

    Disinfectants

    Hair Protection

    Protective Wear

    Supplies & Accessories

    Sale

    9A 940 Color Charm Pale Ash Blonde

     More payment options

    About This Product

    PERMANENT LIQUID COLOR

    Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

    CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS

    Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
    Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

    • Long-lasting, fade resistant results with Liquifuse technology
    • Excellent gray coverage covers the most resistant grays
    • Economical 1:2 mix ratio
    • Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
    • Up to 60% more conditioning than the leading competitor
    • Up to 43% more shine (vs. untreated hair)
    • Gentle floral fragrance
    • Deep conditioning

    WARNING

    The sale and use of this product is intended for licensed professionals only. Use by non-licensed persons may result in unsatisfactory performance.

    Salons Direct Canada will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.