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Over 20 years in the making, It's A 10 has become the "go-to" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.

It's a 10 Miracle Coily Shampoo 300ml

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ITS A TEN It's a 10 Miracle Coily Shampoo 300ml $31.48 CAD $44.08 CAD

It's a 10 Miracle Coily Mask 240ml

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ITS A TEN It's a 10 Miracle Coily Mask 240ml $46.18 CAD $58.78 CAD

It's a 10 Miracle Coily Leave-in 60ml

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ITS A TEN It's a 10 Miracle Coily Leave-in 60ml $18.88 CAD $25.18 CAD

It's a 10 Miracle Coily Leave-in 120ml

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ITS A TEN It's a 10 Miracle Coily Leave-in 120ml $28.38 CAD $40.98 CAD

It's a 10 Miracle Coily Gelled Oil 150ml

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ITS A TEN It's a 10 Miracle Coily Gelled Oil 150ml $23.08 CAD $31.48 CAD

It's a 10 Miracle Coily Curl Cream 118ml

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ITS A TEN It's a 10 Miracle Coily Curl Cream 118ml $28.38 CAD $40.98 CAD

It's a 10 Miracle Daily Conditioner 300ml

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ITS A TEN It's a 10 Miracle Daily Conditioner 300ml $29.38 CAD $31.48 CAD

It's a 10 Miracle Blowdry Volumizer 200ml

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ITS A TEN It's a 10 Miracle Blowdry Volumizer 200ml $24.18 CAD $26.28 CAD

It's a 10 Five Minute Hair Repair for Blondes 148ml

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ITS A TEN It's a 10 Five Minute Hair Repair for Blondes 148ml $25.18 CAD $28.38 CAD

It's a 10 Miracle Silk Shampoo 300ml

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ITS A TEN It's a 10 Miracle Silk Shampoo 300ml $28.38 CAD $31.48 CAD

It's a 10 Miracle Silk Conditioner 150ml

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ITS A TEN It's a 10 Miracle Silk Conditioner 150ml $29.38 CAD $31.48 CAD

It's a 10 Miracle Silk Leave In 120ml

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ITS A TEN It's a 10 Miracle Silk Leave In 120ml $29.38 CAD $33.58 CAD

It's a 10 Miracle Silk Hair Mask 8 oz

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ITS A TEN It's a 10 Miracle Silk Hair Mask 8 oz $46.18 CAD $51.48 CAD

It's a 10 Miracle Silk Leave In 300ml

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ITS A TEN It's a 10 Miracle Silk Leave In 300ml $53.58 CAD $56.68 CAD

It's a 10 Miracle Leave In 300ml

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ITS A TEN It's a 10 Miracle Leave In 300ml $46.18 CAD $53.58 CAD

It's a 10 Miracle Leave In 120ml

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ITS A TEN It's a 10 Miracle Leave In 120ml $24.18 CAD $31.48 CAD

It's a 10 Miracle Hair Mask 240ml

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ITS A TEN It's a 10 Miracle Hair Mask 240ml $40.98 CAD $50.38 CAD

It's a 10 Miracle Moisture Shampoo 300ml

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ITS A TEN It's a 10 Miracle Moisture Shampoo 300ml $28.38 CAD $31.48 CAD

It's a 10 Miracle Leave In Plus Keratin 120ml

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ITS A TEN It's a 10 Miracle Leave In Plus Keratin 120ml $26.28 CAD $31.48 CAD

It's a 10 Miracle Leave In Plus Keratin 300ml

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ITS A TEN It's a 10 Miracle Leave In Plus Keratin 300ml $51.48 CAD $55.68 CAD

It's a 10 Miracle Shampoo Plus Keratin 300ml

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ITS A TEN It's a 10 Miracle Shampoo Plus Keratin 300ml $28.38 CAD $34.68 CAD

It's a 10 Miracle Deep Conditioner Plus Keratin 150ml

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ITS A TEN It's a 10 Miracle Deep Conditioner Plus Keratin 150ml $29.38 CAD $36.78 CAD

It's a 10 Miracle Oil Plus Keratin 90ml

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ITS A TEN It's a 10 Miracle Oil Plus Keratin 90ml $30.48 CAD $37.78 CAD